2010 Toyota FT-CH Concept

Toyota Motor Sales (TMS), USA, Inc., introduced the Toyota FT-CH-hybrid approach was developed in 2010 North American International Auto Show (NAIAS) in Detroit. The Toyota FT-CH, a concept explained that the strategy of Toyota greater variety of choice offering conventional hybrids to its customers is how he begins to plug-in hybrids (Phys) and battery-electric (BEVS ) in model year 2012 vehicles and hydrogen fuel cell (FCHV) in 2015 on world markets.

“Within 10 to 20 years, we not only reach peak oil, we will be a time when the request comes for all liquid fuels outstrips supply,” said Jim Lentz, TMS president. “A century after the invention of the automobile, we need to reinvent with readers, which significantly reduce or eliminate the use of conventional petroleum fuels. Among the many alternatives through what is commonly called the electrification of the automobile. Easily the most successful example is the gas-electric hybrids. ”

The mean CH hybrid compact as in compact and it is a concept that can best be defined in relation to the Prius East. The Toyota FT-CH Concept captures the spirit and functionality of a car that thrives in the environment of downtown, rectus, agile, flexible and agile.

“This is a package of Toyota dealers and customers have asked us,” said Lentz.

The Toyota FT-CH-Concept was designed at Toyota Europe Design and Development (ED ²) Center in Nice, France. Toyota Prius is compared, it is 22 inches shorter in overall length, loses less than one inch in width. Despite its compact exterior dimensions, the Toyota FT-CH-concept for passenger comfort and maximum interior space designed with an imaginative sense of style.

ED ² designers looked to the heart, the call for high energy of what is to come and enter the name of the 8-bit generation. Popular in the ’80s, technology 8-bit microprocessor industry dominates nascent home video game. Today, 8-bit is given as a retro-style, by things such as 8-bit kind of inspiration from music and art 8-bit is embraced.

The direct reference to the generation 8-bit should be fun and innovative, stylish and colorful, with strong appeal to young buyers. Petrol lighter and more efficient than the Prius, the concept is aimed particularly at a lower price than the Prius, so the use of demographic, young less affluent buyers.

Showed how the Prius has become a universal symbol of hybrid technology, confirmed Lentz, TMS as the family developed a Prius “marketing strategy” for North America, will take full advantage of the Prius brand.

“The strategy is still taking shape, and of course there will be additional models considered a family,” said Lentz. “Among other things, the Toyota FT-CH a concept we will consider.”